Everything you ever wanted to know about starting out (or over) on a shoestring. This book covers everything from clothing and personal items to furniture, appliances and transportation with everything in-between.
The author draws from personal experience to show others that you CAN start out (or over) with very little and you CAN make a success of the endeavor. You don't have to suffer, but you do have to have certain basic items. This book takes the guesswork out of what you will need.
Jane Cabrera s boldly colored rendition of a favorite rhyme gets an ecofriendly spin. This old woman and her household of high-spirited children and talented pets are resourceful. Together they repair their broken furniture, find alternative modes of transportation when the car breaks down and remake worn clothing with colorful patches. Sheet music for piano, voice and guitar are included in the book."
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:
Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.
No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
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